About the Author


Bill Friedman is president of the Friedman Management Group, which specializes in solving casino marketing, design, and operations problems. He has consulted for forty years to casinos throughout the United States and in England, South Africa, Monaco, Australia, Russia, Canada, and several Caribbean Islands.

Friedman was president and general manager of the Castaways Hotel and Casino and the Silver Slipper Casino in the heart of the Las Vegas Strip for thirteen years. He transformed them from perennial losers into super successes, consistently in the top of Nevada’s highest profit-per-square-foot performers.

Friedman is author of the groundbreaking research work Designing Casinos to Dominate the Competition published by the University of Nevada Reno. He is also author of the seminal book for succeeding in the casino business Casino Management. He taught the pioneer course in casino management for the University of Nevada Las Vegas’s College of Hotel Administration in the early years during the decade of the 1970s.